What is Student Relationship Management?

Nationally, colleges and universities experience significant losses in enrollment revenue each year through student attrition. Student Relationship Management, or SRM, is a systematic process of establishing and maintaining long-term relationships with students through effectively collecting and analyzing data to implement programs and personalized services to increase retention. 

By adopting an effective SRM program, students experience increased service thus providing higher student satisfaction.  Colleges and universities benefit by increasing efficiency in processes and information management.  Increased revenue through improved student recruitment and retention can be achieved by utilizing the data gathered to better target enrollment efforts and improve student services.

Student Relationship Management integrates strategy, process, and people through technology to help manage student interactions in an organized way.

Benefits of an effective SRM program include:

• Enabling marketing departments to identify and target the most likely customers, manage marketing campaigns with clear goals and objectives, and generate quality inquiries from prospective students by targeting those individuals most likely to enroll, start and graduate.
• Improve yield rates from inquiries to applications and starts through personalized communication.
• Improve graduation rates of incoming freshmen.
• Assist in re-enrolling students who temporarily postpone completion of their educational goals.
• Form individual relationships with current and past students leading to improved student satisfaction through high levels of personalized services.
• Introduces a ‘24/7, self-serve’ access to services by students, thus increasing the availability of staff to spend additional time with students more at-risk.

All of these activities translate to:

• Increased tuition generated through improved recruitment and retention.
• Reduced recruitment and marketing costs
• Improved customer service and satisfaction

 

Integrated Enrollment Solutions

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