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Image, Branding and Marketing Services IES works with colleges to develop image, branding marketing strategies to increase both the number of leads and generate inquiries that are most likely to graduate from your institution. Our team of experts will perform branding and marketing strategy audits and make recommendations on how to maximize your efforts to produce measurable results! | ||||||||||
SWOT Analysis Identifying your strengths and weaknesses within your current and future environment is key to any institution’s success. Unfortunately, few institutions have the resources in time or personnel to perform a comprehensive study. This report provides detailed information concerning current circumstances including a competitive analysis, identifies future trends that may impact your institution and assists in ascertaining potential strategic initiatives you may wish to consider. This is an excellent document for institutions to utilize as part of their strategic planning process. | ||||||||||
Scholarship Leveraging If you are considering implementing or reformatting institutional scholarships to address the increasingly competitive market place, Integrated Enrollment Solutions can assist you! Many institutions make the mistake of allocating too much or too little in this area as a result of incomplete data regarding how best to meet student profile goals and understanding student needs. Let IES staff review your current students, enrollment goals and current scholarships to develop an effective program to maximize your scholarship dollars. This service includes identifying pricing issues and competitors specific to each of your target markets. | ||||||||||
Enrollment Planning and Forecasting Integrated Enrollment Solutions has a variety of tools available to assist you in developing a comprehensive, structured enrollment plan for all students groups (new, returning and re-enrollments). The enrollment plan also serves as an excellent management tool for regular staff meetings. Based on historical data and institutional goals, tasks, responsible parties and time lines are established for each department throughout the institution. | ||||||||||
Retention Strategies | ||||||||||
Recruiting Programs | ||||||||||
Staff Development | ||||||||||
Process Audits Enrollment process audits, review the entire student experience to maximize both service and satisfaction. Audits also provide strategies for increased institutional collaboration, effectiveness and efficiency. IES provides limited duration, on-site enrollment and technology audits. Our team of experienced content experts will meet with staff and students, and observe processes in action. The resulting comprehensive report identifies both strengths and opportunities within your entire enrollment process including supporting data management systems. Results of the audit are compiled in to an extensive report and reviewed with college staff. Together the institution and audit members d e terminewhich relevant strategies best fit, identify available resources, prioritize strategies and develop implementation tactics. An enrollment audit is most effective in conjunction with analysis of process measures. Specific audit areas include:
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Student Profiling This detailed and comprehensive analysis provides institutions with demographic information, observations regarding lost markets and process issues. Special emphasis is placed on examining the gaps between groups to identify specific student categories that are being lost at each point in the retention process. Profiling reports include suggested tactics to address areas of opportunity. Three levels of analysis are available: 1. New Students which measures leads through applicant start; 2. Graduates—students who begin classes through graduation; and 3. Comprehensive profiling reviewing the entire enrollment process from lead through graduation. |